You hear the word “custom” thrown around a lot from a variety of businesses via many different marketing messages. And it makes perfect sense – it feels good to believe that what you are getting, no matter what it is, is custom to you. Particularly in the realm of homes, from building to furnishing, “custom” is a hot-button word. But what does promising custom actually mean? And how far are businesses willing to go to follow through on such a promise?
For us, saying we offer custom coatings is more than just an attention-getter. We will provide you the coating solutions you desire for your home or office – even if it is something we don’t typically provide. An excellent example of this can be found in a railing we recently completed for a family working with The Home Authority. They envisioned a rich, darker tone for their entryway’s railing – a look that will make a beautiful statement upon entering the home. However, in order to preserve the finish and ensure that the end result was the smooth look we consistently provide, we could not complete the coating in our shop and transport the railing to the house. Instead, we brought our shop directly to the project…packing up all of the necessary tools and applying the paint directly to the railing on-site. This willingness to do whatever it takes to bring a customer’s vision to life is our definition of custom – and something we are thrilled and proud to provide.