Modern Innovation of Classic Craftsmanship

We transform our customer’s home or business environments by using our industry leading custom coating proprietary process – AUTHORICOAT. We increase the value of their property and provide customer choice and individualized service. Not only will we inspire pride of ownership, we will preserve the quality of our customer’s home or business for years to come.

Our Brand Promise

From the exceptional customer service, convenient scheduling, efficient completion of your project, and unlimited customer choice, The Coatings Authority is committed to exceeding your expectations. Every project is backed by our 100% satisfaction guarantee.

We deliver a standard of excellence and a promise that others simply cannot match. Contact us and experience the difference.

Meet The Coatings Authority Team

When you work with us, you are working with a trusted resource that will provide you guidance every step of the way.

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Rachael Boyer

MBA – CEO

Rachael Boyer is a results-oriented, transformational leader, and business executive with more than 20 years of experience in construction, healthcare, and numerous industries. Rachael’s entrepreneurial spirit has allowed her to develop several businesses and brands from origination across a variety of industries. Rachael’s passion for the construction industry has been built on the foundation of excellence with the customer at the center of the experience, and the framework of passion to transform vision to reality.


In her 20 years of healthcare experience, Rachael transitioned from a clinical provider as a Physician Assistant in General Surgery to the Vice President of Operations of a large healthcare system in the Upper Midwest. At the same time as she was building her healthcare career, Rachael was a serial entrepreneur and started several businesses within the construction and real estate industry. Rachael also combined her construction-related business and industry knowledge with healthcare to lead several multi-million-dollar expansion and renovation initiatives, including the design and build of the first hybrid interventional suite in the Upper Midwest, and only the third in the United States.

Rachael’s diverse background has resulted in her being recognized as a dynamic and knowledgeable business woman in the construction industry with the expert ability to strategically design and transform environments in a timely and cost-effective manner. Rachael’s true passion resides in the opportunity to serve her customers by guiding them through the transformation of their home, while allowing the customer to enjoy the ups and downs of the remodeling process. Although business and success drive Rachael’s enjoyment in life, her true passion resides in her role as a wife of 31 years and mother of an amazing son who recently graduated high school and who has already professionally authored, published and become a #1 International best selling author of an adventure-action novel, Island Games: Mystery of the Four Quadrants; and has established his own corporation to inspire individuals with the same passion for reading and writing. Additionally, Rachael is closely connected and involved with multiple national and community organizations. She is a member of CEO Space International, National Association of Professional Women, Home Builder’s Association, Moorhead Business Association, the100, inc., sponsor for community youth sports teams, has served on local school boards, and has volunteered with numerous community organizations.

Full Bio
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Jeff Boyer

PRESIDENT

Jeff is a skilled technician and businessman who knows what it takes to stay on the leading edge of innovation and change in the industry. His attention to detail has allowed him to develop a proprietary process in coatings applications, the AUTHORICOAT process. Jeff has developed several businesses and brands across a variety of industries and takes pride in serving the customer.

Jeff is a skilled technician and businessman who knows what it takes to stay on the leading edge of innovation and change in the industry. His attention to detail has allowed him to develop a proprietary process in coatings applications, the AUTHORICOAT process. Jeff has developed several businesses and brands across a variety of industries and takes pride in serving the customer.

Jeff is a family man, husband, and father with close involvement with multiple community organizations.

He is a member of the Home Builder’s Association, Moorhead Business Association, Better Business Bureau, a sponsor of Babe Ruth Baseball, Coach for FM Athletics youth football, served on numerous community service projects for the local school districts, and has served on several mission trips to contribute his skills to underserved communities in El Salvador and Haiti.

Full Bio

About The Coatings Authorty

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Our History

We have serviced the area under a number of different names over the past 20 years, including The Brush’s End, Concrete FX, and Blast FX. Under The Coatings Authority, we encompass everything these businesses offered and more. Our business philosophy has remained consistent: We do not strive to be the biggest, we simply strive to be the best. We achieve this by serving and respecting our clients, and providing the highest quality product at an affordable price.

Who We Are Today

The Coatings Authority is the only coatings company that provides comprehensive coating solutions for residential and business clients in Fargo, Moorhead, West Fargo, the Minnesota lakes area, and surrounding communities. Our quality and commitment to excellence over the past 20 years has resulted in The Coatings Authority becoming the largest specialty coatings company in the region.

Let’s Transform Your Space!

Speak with a coatings expert and see what’s possible.

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